Producing this promo piece involved getting interviews with top
Executives from a number of different high-tech companies, such as IBM,
Samsung, Synopsys, Chartered Semiconductor and ARM. We sent video crews to
up-state New York and Cambridge in England to intercept the Executives as
they passed through.(We
added the subtitles after the DAC show as a means for future show attendees
to be able to read along in a noisy tradeshow environment).